as a mobile game terminal cellular phone "iPhone" of U.S. Apple, and it chooses off as the other party of a small-scale developer who concluded successfully initial in the same city place in the forehead.
In the game publisher named Electronic Arts, Gameloft, and Glu Mobile, there is a big strong point "High rate of awareness" and "Abundant financial ability". However, ngmoco, Digital Chocolate, and Tapulous budding and spirited emerging corporations also have steadily advanced the establishment of corporation's own brand up to now on the other hand.
About 13,000 games are open to the public in application store "App Store" of Apple (The many are whats a small-scale developer developed), and it is difficulties how to do and to attract the user's attention now.
To choose playing a game referring to popularity ranking, the user decides whether it is possible to appear in the download ranking the success or failure.
Jeremie Lew who serves as a managing director with a venture capital company that invests in the social game enterprise and Lightspeed Venture Partners specifies, "The major publisher will sally forth into battle in the future though the iPhone game that the developer of the independent-system developed is a popular epistatic now".
It is this Mr. , saying that "Only one method for finding the iPhone game is provided, and the method is advantageous for abundant major publishers of financial ability under the present situation".
Moreover, joint founder Krishna Sabramanian in research company Mobclix specifies, "If it takes a measure at once, and money is invested in the advertisement, the big enterprise can accomplish the ranking improvement when the adequate straightening and the ranking begin to fall for the marketing expense".
On the other hand, it is general for a small-scale publisher to provide a lot of gratis games and the games of 99 cents and to earn the number of download.
App Store was established one year ago and complete and a new marketplace for the software developer was born by the calositas.
And, success stories of entrepreneurs that the iPhone application program was able to keep rich increase the expectation for this marketplace in addition though it had worked in the garage before.
Actually, it is iFund of 100 million dollars the financing active, too especially well-known started up so that venture capital company Kleiner Perkins Caufield & Byers(KPCB) may support the developer of the iPhone application program. Up to now, this venture fund has been invested in the application program developer such as ngmoco.
One..user..favour..popular..game..development agent..individual investor..capital contribution..in the background of..within the year..surplus..make..accomplish..expectation..Iu.
｢There is Changsu also in the enterprise like our company. It would be better to be able to do well because we are quicker as long as the brand can be established with the sales channel. ｣Burt Decrem who serves as CEO of Tapulous talks.
- Though the entry is easy ......
40 million or more is sold, and the number of download of applications has exceeded 1.5 billion. True Tarino average prices of one of the downloaded game are 79 cents a dollar and Iu according to Mobclix.
This company is boasting of a top share in the top line of the iPhone game marketplace of present, and the iPhone business of this company is a surplus and Iu according to EA that works on popular games such as "Tetris" and "Scrabl".
Mr. Adam Susman who serves as the international publishing charge vice president of the EA Mobile division says, "In the iPhone game marketplace, it is accessibility and Discabarabiriti (easiness to discover) that the low of barriers to entry is really difficult".
EA collected latest works "The Sims 3" of smash hit game "The Sims" in June this year, and simulataneous were put on the market for iPhone for PC, and topics were collected very much. It is sold with App Store by 99 cents for 9 dollars, and when it sprang up in the top, The Sims 3 is Iu of the game ranking from release according to Mr. Susman in 18 hours.
Moreover, CEO and Mr. Greg ballade of Glu Mobile of the retirement schedule shortly say, "As for a small-scale publisher, a budget so much will not be thrown out at all though our company has spent 200,000-300,000 dollars per one on the development of the game".
｢The cycle from the appearance of one title to disappearing is very short. Therefore, it is insufficient only in one title to establish presence to the marketplace, and to build the brand in user's mind. ｣With this Mr..
The place where it is changed by viable businesses is Iu according to this Mr. if it might be hardly though the box office hit will be born from a small-scale publisher in the future.
｢There might be a success in a coincidence of hitting on an excellent by chance idea also in a small-scale publisher. However, it is not given to such a chance flashing many times so. ｣This Mr. is talking solving.
The source
http://www.itmedia.co.jp/news/articles/0907/22/news028.html
Japan is good country!
http://japan-power.net/
PLEASE come here!
In the game publisher named Electronic Arts, Gameloft, and Glu Mobile, there is a big strong point "High rate of awareness" and "Abundant financial ability". However, ngmoco, Digital Chocolate, and Tapulous budding and spirited emerging corporations also have steadily advanced the establishment of corporation's own brand up to now on the other hand.
About 13,000 games are open to the public in application store "App Store" of Apple (The many are whats a small-scale developer developed), and it is difficulties how to do and to attract the user's attention now.
To choose playing a game referring to popularity ranking, the user decides whether it is possible to appear in the download ranking the success or failure.
Jeremie Lew who serves as a managing director with a venture capital company that invests in the social game enterprise and Lightspeed Venture Partners specifies, "The major publisher will sally forth into battle in the future though the iPhone game that the developer of the independent-system developed is a popular epistatic now".
It is this Mr. , saying that "Only one method for finding the iPhone game is provided, and the method is advantageous for abundant major publishers of financial ability under the present situation".
Moreover, joint founder Krishna Sabramanian in research company Mobclix specifies, "If it takes a measure at once, and money is invested in the advertisement, the big enterprise can accomplish the ranking improvement when the adequate straightening and the ranking begin to fall for the marketing expense".
On the other hand, it is general for a small-scale publisher to provide a lot of gratis games and the games of 99 cents and to earn the number of download.
App Store was established one year ago and complete and a new marketplace for the software developer was born by the calositas.
And, success stories of entrepreneurs that the iPhone application program was able to keep rich increase the expectation for this marketplace in addition though it had worked in the garage before.
Actually, it is iFund of 100 million dollars the financing active, too especially well-known started up so that venture capital company Kleiner Perkins Caufield & Byers(KPCB) may support the developer of the iPhone application program. Up to now, this venture fund has been invested in the application program developer such as ngmoco.
One..user..favour..popular..game..development agent..individual investor..capital contribution..in the background of..within the year..surplus..make..accomplish..expectation..Iu.
｢There is Changsu also in the enterprise like our company. It would be better to be able to do well because we are quicker as long as the brand can be established with the sales channel. ｣Burt Decrem who serves as CEO of Tapulous talks.
- Though the entry is easy ......
40 million or more is sold, and the number of download of applications has exceeded 1.5 billion. True Tarino average prices of one of the downloaded game are 79 cents a dollar and Iu according to Mobclix.
This company is boasting of a top share in the top line of the iPhone game marketplace of present, and the iPhone business of this company is a surplus and Iu according to EA that works on popular games such as "Tetris" and "Scrabl".
Mr. Adam Susman who serves as the international publishing charge vice president of the EA Mobile division says, "In the iPhone game marketplace, it is accessibility and Discabarabiriti (easiness to discover) that the low of barriers to entry is really difficult".
EA collected latest works "The Sims 3" of smash hit game "The Sims" in June this year, and simulataneous were put on the market for iPhone for PC, and topics were collected very much. It is sold with App Store by 99 cents for 9 dollars, and when it sprang up in the top, The Sims 3 is Iu of the game ranking from release according to Mr. Susman in 18 hours.
Moreover, CEO and Mr. Greg ballade of Glu Mobile of the retirement schedule shortly say, "As for a small-scale publisher, a budget so much will not be thrown out at all though our company has spent 200,000-300,000 dollars per one on the development of the game".
｢The cycle from the appearance of one title to disappearing is very short. Therefore, it is insufficient only in one title to establish presence to the marketplace, and to build the brand in user's mind. ｣With this Mr..
The place where it is changed by viable businesses is Iu according to this Mr. if it might be hardly though the box office hit will be born from a small-scale publisher in the future.
｢There might be a success in a coincidence of hitting on an excellent by chance idea also in a small-scale publisher. However, it is not given to such a chance flashing many times so. ｣This Mr. is talking solving.
The source
http://www.itmedia.co.jp/news/articles/0907/22/news028.html
Japan is good country!
http://japan-power.net/
PLEASE come here!
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