｢We had pride as the company that was steady for the compliance. Such a company did not surely think that they became standpoints with the doubt ....... ｣
Fair Trade Commission inspected DENA (DeNA) where "MOBAGE Un" of SNS for the cellular phone was managed on the spot on the suspicion of the violation of the antitrust laws on December 8. President Tomoko of the south place did not hide one's surprise in a sudden event that had occurred when France on a business trip.
Eyes by which the people by several days from which it stayed away see the company have changed. South place president of just the homecoming broke the hush so quietly according to coverage in the conference room of headquarters small internal on the cold increase February 13 1 ..becoming empty.. because of drizzle by settled tone.
｢It is not thought that there was an action that violates a statute. Fair Trade Commission is frankly neatly told the fact, tells the idea, and I would like you to judge it. It troubles you with worry and it reflects on the calositas, and however, such a doubt wants to be ..management doesn't take.. thorough and to come in the future. And, even if the company was made better at this occasion, the Iu decision was renewed. ｣
- "I want to live as provisions that become true blue chip companies. "
｢We are a small still players, and small and weak in a wide marketplace or global marketplace such as the games and the entertainments. Hereafter, it is necessary to become a respectable firm more strongly. In that sense, I think that it got the Yoi lesson this time. I want to live as provisions that become true blue chip companies. This is a real intention. ｣
DeNA certainly lectured on the countermeasure of approaching, and intercepting "Lead" that carried a novel user to the Mobaga internal game to the development company that provided GREE with the game to the development company , saying that "To Mobaga or GREE and which do you attach?" when testimonies of the soft development company were collected. (* The first volume is seen. )
However, there are a lot of questions. .."Enclosure by competing intensification over a portable game".. cut off simply
The Rui shoes Kano theory is assumed, "Motivation" and lacks the rationality when minutely seeing. Why was the measure that took part and rounded down development company to GREE forced?What there by you in the front of the net industry segments that caught a weasel asleep?South place president started the clarification when pressing it.
- "I want preferentially to throw traffic to the reliable business. "
｢Lingua of Rima platform Tona that Mobaga is globalized, and partner outside of multitude gives participation Shite. Professions of us who became a plat former are to distribute the traffic of the user who gathers in Mobaga to each company that provides the game. First of all, please understand it. ｣
It is expected that 100 billion will be exceeded now though non-disclosure of DeNA is an access number after August.
It is top page of the top page of Mobaga or "Game" genre that the accesses concentrates most among these.
How is the huge traffic distributed to each company?The steer how the site is activated while what making stand out is important part of business for DeNA.
- "The process where the intimacy destination was decided was advanced. "
｢Our domestic production game is terribly made well. There is know-how. It wants to provide it for a thorough partner, to promote, and there to be a desire that it wants to provide Changsu for the company that makes the good one that much. Because therefore, process of providing Mr. company who was able to put confidence of really powerful and outflow of know-how, etc. about which it did not worry intimacy ahead, and giving priority to traffic to such a place was advanced｣
Naturally, dealings with the glee became inkings. The confidence level comes certainly to the surface in the indicator when coverage is advanced and it has come to the circumstantial evidence that can be received when having selected it though the tone of argument "Stepped on the loyalty test aiming at the small and weak venture to the glee" extends.
- "It is a natural commercial practice that gives preferential treatment if cooperating. "
It can be said that "Selection of the preferential treatment partner who can do confidence" is a source in the action of DeNA on which the doubt was put by Fair Trade Commission this time if south place president's insistence and some circumstantial evidences are considered. It catches so, and the development company that says the preferential treatment to Mobaga to taking is not few.
｢No 'When GREE is chosen, cut it' 'Give preferential treatment if cooperating in Mobaga. 'The amount and the privilege with putting out Masuyo when it is exclusive (Exclusively). Isn't it of industry segments so?If it is not good, not putting out is a very natural commercial practice that puts out the incentive if cooperating. ｣
It is urged the selection of "Is Mobaga or GREE?", and is president Tetsuya of Sanada of the company of the development of the software of the mainstay said that Mobaga was chosen and KLab (club) that asserts so. And, it testifies so. "Even Mr. glee is doing Mr. DeNA and the same thing. "――｡
- Both DeNA and glee and negotiation on terms and conditions
The most important work is "It falls in love and it is Miss Cava. " of the Miss cabaret club breeding game that became the firebrand of a similar game.
Mobaga and the deployment of providing as the application program for the personal computer of SNS"mixi" that Micshi manages in the beginning for the cellular phone in December, '09 from April, '10. The GREE version is an infusion from the end of June. It became the face of GREE at once. This effect is added, and the number of users of all platforms exceeds five million people in October, '10.
However, the notice had been received from DeNA meanwhile , saying that "Please choose either of the future".
The Sanada president talks.
｢Not only Mr. DeNA but also Mr. glee and negotiation on terms and conditions are done. 『Please put out the taking the place condition Makes no difference to me even if it is exclusive. One and doing Masuyo of good condition』First..clear..attitude..face..and..final..condition..prospect..various..in consideration of..select..so..November..glee..Mr...tell.
It falls in love on November 18, and then, it is Miss Cava, and it is Iu , saying that "It was cut" as for the lead to two titles of "Civil wars buster" to hold fast to top 10 of the ranking.
- The ranking is suddenly an undeletion in that day of the on-the-spot inspection.
The prominent place such as "Os Sume game" of GREE suddenly disappeared from and popularity ranking to two horn game. The order of the row is Iu , saying that "It was bundled off to the tail after the page had been turned over many times" though it did not disappear from "Category" like Mobaga.
｢I was going to fall in love for Mr. club in addition to the exposure to the preferential treatment frame such as Os Sume, to telecast Miss Cava's television CM with our Mo, and to do the capital contribution proposal. However, because there was a report from Mr. club, and I wanted to give priority to the support of Mr. development company who put it out to GREE positively, Mr. club's preferential treatment treatment was stopped , saying that 'The game will not be put out to GREE in the future'. ｣(glee)
For the ranking｢It seems that it came off at the same time as becoming a general treatment because the coefficient of the preferential treatment partner was reflected in the ranking consequence. December..undeletion..lingua..ranking..algorithm..at any time..amendment..Shite..descend..the..dealings..surface.(It is unrelated to the movement of Fair Trade Commission. )A coincidence at all. ｣It makes it. It was said that it would throw it at the Sanada president of the club so.
｢Then, are not you because of this?Such ..drinking.. . that no one believesFrom out of the sphere to 5th place suddenly like 4th place if it revives from out of the sphere to 18th place though understoodHowever, assumption of There is no choice even if we were cut the lead and it existed. It is thought that cutting because of becoming the competition is a natural commercial transaction. ｣
- "Pulled it out from the category too much. "
In the meaning of putting the difference on the preferential treatment plan according to the dealings degree with the competition, the glee also did DeNA and the same thing. However, the favorable treatment to the development company that attaches to the Mobaga side as a consequence was removed, and the glee cannot be talked about to choose either as tens of companies to same row of approached DeNA as the action.
Moreover, it doesn't drop from the category to the tail of the order of the row like DeNA even though the time lingua.
This time, why was the title name pulled out from the category in case of being because the countermeasure on which DeNA lectured was "Rating downgrade lingua as a general partner who did not give preferential treatment"?
Most of the novel user and the user who looks for the game is Iu when flowing from the frame "Noteworthy game", "Itioshigam", and "Os Sume newly arrived game" that queues up on in the top page of the game.
And, the introduction by the user brings a far higher effect according to circumstances.
Director Isao Moriyasu who serves as social media division director and COO (COO) of DeNA assumes very not significant as the lead by which the category carries a novel user to be So anxiously or it did not know really because of "" with the perceiving Tau food. The impression completely shut out of Mobaga by cutting it from the category all the more is sure to have only had to be left being given.
- "The misunderstanding might occasionally have been received. "
Might "How to tell it. " to the development company if there are problems in another one and DeNA. It was sure to have only had to tell it obediently so if the motivation "It wanted to give preferential treatment to the construction of cooperation" was the beginning.
｢The talk becomes amusing because it says such a thing as cutting when putting it out there or the stop. I also would like Mr. DeNA to reflect there. I think whether there were honesty and a treat. ｣｡
The Sanada president of the club gives unpleasant but wholesome advice so.
This time, the development company that assumed that the lead of Mobaga had been cut responded uniformly to coverage contingent on "The name of the company is never specified". It was talked frankly that it pointed it at south place president so.
｢When we had such an attitude, I want to warn it. Plat former that is. partnerAnything cannot be done only by the platform. The misunderstanding might occasionally have been received to the process where the intimacy destination was decided by the average. It became a platinum partner to You may depend on it or it stopped it. It has become this. I think that the difficulty of communications of the site. ｣
South place president : toward in-house that shakes. ｢The fact of the breach is not admitted. However, in case of the platform terribly loved by the partner this. ｣It is Iu when having warned. solveA part of the obliteration lingua lead like the category etc. was returned. And, the judgment was assumed trust to Fair Trade Commission, and faced to the event on the 15th.
Http://www.nikkei.com/news/headline/article/g=96958A9C93819499E3E5E2E1918DE3E5E3E0E0E2E3E2E2E2E2E2E2E2 first volume
http://www.nikkei.com/tech/business/article/g=96958A9C93819499E3E1E2E2888DE3E1E3E0E0E2E3E2E2E2E2E2E2E2
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